Bring Customers to Your Door Using Google My Business

How Using Google My Business Can Help Grow Your Business.

Google My Business is the free upgrade to the services from Google previously covered by both Google Places for Business, and Google+ Pages Dashboard. Both of the previous services were also free, and were a way for businesses to manage their information online. Google My Business combines the best of those services, while adding better functionality.

It might be natural for some business owners to think that if they already have a well-built, comprehensive website that ranks well for its main keywords, then they really have no need for something like Google My Business. This is a short-sighted view, as the free Google service is an excellent complement to a company website. It provides your business with a unique presence on the world’s most influential online company, and it costs nothing, apart from the simple task of gathering the necessary company information together.

Google My Business works primarily at a local level. It’s about connecting with potential customers and getting relevant leads from them. If you are to take full advantage of this service, you need to start by filling out your business information as fully as possible. Make the page that people land on a rich information-packed place where people can find what they need, and go on to make contact with you.

TIP: Make sure your business name, address, and phone (NAP) are used consistently throughout all online directories, and especially Google My Business. It should be an exact match to the NAP info found on your website. This ensures your message is consistent for potential customers who may try to locate your business, and is beneficial to the health of your website in regards to SEO.

Google My Business is designed to include a wealth of different, highly-relevant information, so make full use of it. The greater the detail on your Google My Business page, the higher it will rank, and more people will come across it in their searches.

Features of Google My Business

The features of the service are impressive. You're provided with a dashboard that is virtually a backroom CRM where you can control everything and view traffic stats. You're not limited to just having text on your Google My Business page either. You can, and should, add photos, video or podcast audio – or better yet, all three.

Google My Business gives you direct access to your Google+ account, Reviews, Insights, Analytics, AdWords, Hangouts and YouTube, all from a single dashboard. Properly set up and managed, this free service is really all you need to successfully bring crowds of willing customers straight to your door.

Need assistance? CC Communications will ensure your business is claimed and optimized to provide you with the full benefits of the Google My Business tool. Contact our team at marketing@cccom.com to learn more.

Stay Connected to Your Customers

How Retargeting Reinforces Your Advertising Efforts 

Retargeting, sometimes also known as remarketing, is a method of focusing your marketing efforts on those who have already shown an interest in your product or service. At a simple level this can be someone who has downloaded free information from your website, for example, or signed up to receive further information about a product, but failed to make a purchase.

A more sophisticated form of retargeting is through cookies. These are small pieces of code placed in a person’s browser when they visit your website. This code can then be used to trigger the placement of specific ads on certain websites that display advertising. To make this happen it's necessary to utilize an ad network such as AdWords.

You may have experienced this type of marketing yourself. If, for example, you spent some time looking for a particular product in various retail websites, you may have noticed immediately after seeing an advert for that product, or a similar product, popping up on a number of other websites or social media sites you subsequently visited. This is retargeting in action.

Retargeting helps remind a potential customer of your product or service by keeping it top of mind. This type of follow up, if done correctly, is subtle, but very persuasive. You know they're interested in the product, but not quite convinced to make a purchase. Retargeting keeps the idea of purchasing gently simmering, until they make the decision to buy.

The benefits of retargeting are many. They include, maximizing the customer’s lifetime value, increasing the conversion rate, increasing your marketing reach, enabling a high degree of precision targeting, keeping marketing costs down to a minimum, and promoting brand awareness.

Do you need assistance establishing a retargeting campaign? We help clients navigate the online marketing landscape to get their messages seen by a highly relevant and interested audience. We can do the same for you! Contact us today to learn more.

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