Tuesday, April 25, 2017

Innovative Web Applications Score Hole in one for Annual Golf Tournament.

Did you know that the Wells Fargo Championship has been recognized for being one of the best managed events on the PGA tour? This matters because the majority of the proceeds benefits the charity Champions for Education. Want to know the secret behind the tournament’s success?

Purpose-Built Custom Web Applications - Tailor-Made for the Tournament 

During the past 15 years, CC Communications has been the trusted digital partner of the Wells Fargo Championship delivering tailor-made applications and custom programming innovations exclusively for the tournament. Whether it was the custom e-commerce ticket ordering application, the Event Volunteers management platform, or the will call and media credential management systems, these and other purpose-built solutions have contributed in some measure to ensuring the Wells Fargo Championship is one of the more financially successful events on the PGA tour.

CC Communications has been the trusted digital partner of the Wells Fargo Championship for over 14 years.

15 Years of Measurable Results 

Here’s how CC Communications’ purpose-built, custom applications helped the Wells Fargo Championship become the best managed, most technically advanced, and fiscally successful tournament on the tour.

  • Safely secured millions of dollars in ticket sales through e-commerce transactions.
  • Assisted in the recruitment and management of thousands of event volunteers.
  • Distributed hundreds of thousands of promotional emails to drive ticket sales.

Mission Accomplished - Improve the Process and the Bottom Line 

If you’re looking for help accomplishing mission critical functions related to improving your business process and your bottom line, perhaps there’s a purpose-built solution that would help you achieve those goals. So what exactly do we mean when we say “purpose built?”

Before you invest in a technology solution you first need to have a strategic plan to ensure you address all aspects of your business goals. Don’t make the mistake of purchasing a ready-made website application. Odds are, you’ll make the investment only to discover it’s missing critical functionality needed to accomplish your goals.

CC Communications believes in getting it right the first time. Any technology firm can build an app, but not every agency brings 23 years of experience and proven strategies in application development to the table. We specialize in innovative programming and can develop dynamic, cutting-edge and functional applications that achieve all your objectives. We did this for the Wells Fargo Champtionship and we can do it for your businesses.

Wells Fargo Championship - TICKETS GIVEAWAY 

The Wells Fargo Golf Championship will be in Wilmington, NC, from May 1 - May 7, 2017. As part of our reward for working so successfully with the Wells Fargo Championship team, we do get tickets we can share with family, friends, and customers. As always, we have a limited amount of complimentary tickets remaining. If you’re interested in securing tickets, either email the address below or give us a call. You have until April 27, 2017 to contact us.

Email: sales@cccom.com
Phone: 704-543-1171

Tuesday, November 29, 2016

7 Reasons to Invest in SEO Now

Business owners often prefer to run some ads to promote their websites, rather than investing in search engine optimization (SEO). It's easier and quicker to do, and the results are much more immediate too. However, if you're in it for the long term, and you should be, then SEO for your website makes much more sense. Here are 7 reasons why:

No Constant Cost Increases
The monthly cost of a successful SEO strategy will pale into insignificance when compared to the increase in website traffic and sales. The traffic growth will be exponential over time, increasing profits exponentially too, and will become near impossible to stop - unlike ads where traffic and profits grind to a halt the moment you stop running them.

85% of Online Clicks go to Organic Search Results
That leaves just 15% of all online clicks going to ads, which means that the majority of traffic originates from the search results. If your website ranks well for your best keywords, you will have a steady flow of highly relevant buying traffic pouring into your website, night and day. This will do wonders to your bottom line, and if you want to increase that traffic, you can purchase a few ads too - but always start with a good SEO strategy.

You may also want to read: The Beginner's Guide to SEO - Part 1

Increased Traffic = Increased Sales = Increased Profits
A good SEO strategy will increase the traffic to your website, not just from search results alone, but over time satisfied customers will happily refer you to others, thereby increasing the traffic to your website even further. This will inevitably result in an increase in sales, which will translate in greater profits for you.

SEO is Cost-Effective
Popular methods of online marketing, besides SEO, include pay-per-click (PPC) advertising, buying leads to use with email marketing and social media marketing. These all work well, and it can be argued that some of them have certain advantages and benefits over SEO marketing. However, SEO marketing should always remain your main base for online marketing. The return on investment (ROI) is good, the results are predictable, and the effect is long lasting.

CC Communications is offering a free SEO Analysis

Mobile Devices Dominate Internet Bandwidth
With the dominance of mobile devices over traditional desktop devices online, SEO has evolved in new ways to embrace this dominant technology. Mobile devices offer new opportunities and challenges for everyone, and those at the forefront are the ones who will benefit most. Running ads won't save you here, neither will a strong social media brand. SEO is by far your best chance to cash in.

SEO is Not a Fad or a Gimmick - it's Here to Stay
SEO will continuously evolve to embrace and adapt to new technologies as they emerge, but at its core, SEO is still a constant that isn't going to go away any time soon. When you compare SEO against other ways of promoting your website, it's a bit like building a house on rock compared to building a house on sand. Both houses will look great, at least to begin with, but which one do you think will stand the test of time?

Local SEO - the Huge Opportunity You Can't Afford to Overlook
The rise in the use of mobile devices now means that people will pull out their phones and look for a local store on a whim when they need something. If they happen to need what you are selling, and you don't feature in the search results, your competitors will be the ones to benefit. How can you prevent this happening? An effective SEO strategy is the best answer, every time. If your company is not listed and ranking high in Google My Business, you are missing out - big time!

CC Communications can Help
Our Charlotte website development and marketing agency has been helping businesses grow their presence in the search engines for over 23 years. We're currently providing free SEO audits to the first five businesses to complete our online survey. Using our comprehensive SEO analysis tools we'll develop a plan to find and resolve any issues that may be impacting your website's performance. 

Thursday, November 17, 2016

7 Things Often Overlooked When Designing A Website

7 Essentials Every Website Should Include by CC Communications
When you create a new website, it’s easy to look for aesthetics rather than practicalities. You want it to look nice for your visitors, and while that certainly is important, you may be ignoring essential elements. Here are 7 of the most overlooked features on websites:

Meta Data
The meta data of a website is usually hidden in the underlying HTML code that makes up the page and allows it to be visible in a web browser. However, this data is vitally important as it is read by the search engine spiders to affect your rankings. The meta data of a web page includes the page title, the description, page headings, and subheadings. Understanding these important elements of search engine optimization will make your site more competitive online.

Google Analytics Tracking
This is an online analytics and tracking service that is freely available to all, courtesy of Google. You need to set up a Google Analytics account (http://www.google.com/analytics/), and then simply follow the easy on-screen instructions to analyze your web traffic and know where each visitor came from, and more. You can also set up dashboards for at-a-glance information and have your most important data emailed to you on a regular bases.

Mobile/ Responsive Design
Mobile use now accounts for more than half of all Internet access, so it is very important that your website has a responsive design, and not a static design. You need to have an HTML template that can respond properly with no sideways scrolling on even the smallest screen size, if you want to do business online. Services like MobileEasy are helpful for a small business without a large budget for a website overhaul.

Clear Calls-To-Action
Just having a great sales page is good, but it isn’t good enough. People might be convinced that your product is just right for them, but if you don’t have a clear call to action, they probably won’t buy from you. Tell them clearly and distinctly to buy now!

It’s all very well for you to say your product or service is great, but it’s much better when other people say it too. Always try to get satisfied customers to provide you with a testimonial, and display it proudly on your website.

Security (SSL Certification)
Secure Sockets Layer, or SSL, is essential if you do e-commerce. In short, SSL encrypts sensitive information. If you accept credit cards on your site without an SSL Certificate, for example, it would be possible for someone with the right equipment to harvest the credit card numbers.

Contact Information
All too often a website doesn’t make it easy for their visitors to make contact. Always have a prominently displayed contact page. Include an email and phone number at the very least, if possible. Having contact information on your website increases visitor confidence.

Tuesday, October 25, 2016

Bring Customers to Your Door Using Google My Business

How Using Google My Business Can Help Grow Your Business.

Advantages of using Google My Business
Google My Business is the free upgrade to the services from Google previously covered by both Google Places for Business, and Google+ Pages Dashboard. Both of the previous services were also free, and were a way for businesses to manage their information online. Google My Business combines the best of those services, while adding better functionality.

It might be natural for some business owners to think that if they already have a well-built, comprehensive website that ranks well for its main keywords, then they really have no need for something like Google My Business. This is a short-sighted view, as the free Google service is an excellent complement to a company website. It provides your business with a unique presence on the world’s most influential online company, and it costs nothing, apart from the simple task of gathering the necessary company information together.

Google My Business works primarily at a local level. It’s about connecting with potential customers and getting relevant leads from them. If you are to take full advantage of this service, you need to start by filling out your business information as fully as possible. Make the page that people land on a rich information-packed place where people can find what they need, and go on to make contact with you.

TIP: Make sure your business name, address, and phone (NAP) are used consistently throughout all online directories, and especially Google My Business. It should be an exact match to the NAP info found on your website. This ensures your message is consistent for potential customers who may try to locate your business, and is beneficial to the health of your website in regards to SEO.

Google My Business is designed to include a wealth of different, highly-relevant information, so make full use of it. The greater the detail on your Google My Business page, the higher it will rank, and more people will come across it in their searches.

Features of Google My Business

The features of the service are impressive. You're provided with a dashboard that is virtually a backroom CRM where you can control everything and view traffic stats. You're not limited to just having text on your Google My Business page either. You can, and should, add photos, video or podcast audio – or better yet, all three.

Google My Business gives you direct access to your Google+ account, Reviews, Insights, Analytics, AdWords, Hangouts and YouTube, all from a single dashboard. Properly set up and managed, this free service is really all you need to successfully bring crowds of willing customers straight to your door.

Need assistance? CC Communications will ensure your business is claimed and optimized to provide you with the full benefits of the Google My Business tool. Contact our team at marketing@cccom.com to learn more.

Thursday, October 13, 2016

Stay Connected to Your Customers

How Retargeting Reinforces Your Advertising Efforts 

Stay connected with your customers through retargeting.
Retargeting, sometimes also known as remarketing, is a method of focusing your marketing efforts on those who have already shown an interest in your product or service. At a simple level this can be someone who has downloaded free information from your website, for example, or signed up to receive further information about a product, but failed to make a purchase.

A more sophisticated form of retargeting is through cookies. These are small pieces of code placed in a person’s browser when they visit your website. This code can then be used to trigger the placement of specific ads on certain websites that display advertising. To make this happen it's necessary to utilize an ad network such as AdWords.

You may have experienced this type of marketing yourself. If, for example, you spent some time looking for a particular product in various retail websites, you may have noticed immediately after seeing an advert for that product, or a similar product, popping up on a number of other websites or social media sites you subsequently visited. This is retargeting in action.

Retargeting helps remind a potential customer of your product or service by keeping it top of mind. This type of follow up, if done correctly, is subtle, but very persuasive. You know they're interested in the product, but not quite convinced to make a purchase. Retargeting keeps the idea of purchasing gently simmering, until they make the decision to buy.

The benefits of retargeting are many. They include, maximizing the customer’s lifetime value, increasing the conversion rate, increasing your marketing reach, enabling a high degree of precision targeting, keeping marketing costs down to a minimum, and promoting brand awareness.

Do you need assistance establishing a retargeting campaign? We help clients navigate the online marketing landscape to get their messages seen by a highly relevant and interested audience. We can do the same for you! Contact us today to learn more.


CC Communications is offering a free, comprehensive SEO analysis, available to the first two businesses to complete our online survey. This audit provides actionable items to help improve the health of your site and help you outrank your competitors in online search results.  Click here to get started.

Thursday, September 8, 2016

Do Something! Boost Customer Engagement Through Effective Calls-to-Action

If you haven’t given marketing too much thought, it may seem logical that all you need to do is present your audience with a compelling offer in order to get sales. That might work to a certain extent, but it’s a simple fact that you need to tell them what to do in order to get the sale. You need to provide a clear and effective call-to-action (CTA) that entices customers to click that “Buy” button and make the order, for if you don’t, you may not maximize your potential sales.

A CTA should only be used when it’s obvious to the visitor that they’re reading a sales letter, or promotional piece. A white paper, for example, is primarily for educational purposes, and a strong CTA inserted at the end of the paper would only serve to erode trust. To a large extent, the same goes for most social media platforms where a CTA could be seen as intrusive.

In order to boost customer engagement through an effective call-to-action, a strategy is required. Here are some rules to follow when incorporating CTA's into your marketing message.

Always be visible and obvious
On a website sales page, a yellow, or yellow/orange, rectangular button saying something like “Buy Now” works well. It is highly visible and obvious, and when placed near the end of the sales page, it becomes the culmination of the promotional piece; the call-to-action. An alternative could be the use of larger bold text in a different color that stands out and clearly delivers a simple action message.

Use simple words that clearly express action
The words used in your call-to-action should be kept simple and should inspire the reader to take action. Words like, “Click Here”, “Buy Now” and “Call Today” convey a clear intent and will not confuse your visitor. Words like “Submit” are impersonal and clinical and should be avoided.

Don't be ambiguous or have more than one action listed
A single CTA always works best. When you say something like, “Click the buy button now, or call our number, or alternatively fill out our contact form,” a potential customer will become confused and unsure of which action they should take. The result will often be that they take no action at all.

Inspire a feeling of urgency
You need to instill a sense of urgency into the call-to-action. You don’t want the visitor to think they can always come back and do it later. They probably won’t. Use words like, “Now” and “Today” to create a feeling of immediacy. You could also say that the offer will only be available for a short time before the price rises.

Lead to a short and simple engagement path for the customer
Provide an engagement path for your customer that is short and easy to follow. If they call a number and are then presented with 10 menu options to navigate, they will probably give up. If they have to fill in a form with their name, email and home address after clicking a button, they will probably give up. Keep the engagement path simple and easy.

Incorporate A/B testing
This can be achieved by changing only a single element of the CTA (button color, action word, etc) and then compare the results against the previous version. Improved results should be kept and any decrease in results should be rejected.

Do you need help developing marketing strategies to boost your online sales? Contact CC Communications today to learn how we can put our 22+ years of experience to work for your business. 

Wednesday, August 31, 2016

How to Incorporate Video into Your Online Strategy

Anyone old enough to remember trying to stream a video clip from a website back in the days of dial-up before broadband was common would have been forgiven for thinking it would never catch on. Fast forward to the present and we have Forbes magazine, as well as many others, telling us, “2016 is the long-anticipated year of video marketing.”

You might be wondering if video marketing really works, and that’s a fair point. Well, consider these statistics from the Online Publishers Association:
  • 80% of Internet users watched a video ad in the past month, and of that 80%
  • 26% searched for more information about the subject matter
  • 22% went to the website mentioned in the ad
  • 15% checked out the company behind the ad
  • 12% bought the product being promoted in the ad
The great thing about using video to promote your product or service is that you are not limited to only having a video on your website. In fact, you should be spreading your video around as much as possible. Social media now give greater weight in their algorithms to video placement, making it easier than ever to market effectively.

YouTube is certainly the granddaddy of video sites, but Facebook has recently overtaken YouTube in terms of daily video minutes watched – some 4 billion videos watched worldwide per day – and Twitter and Snapchat are also catching up fast. These numbers are only going to grow as people are showing an ever-increasing voracious appetite for video.

Producing Video on a Shoestring Budget
Creating your own promotional video can be fairly easy, even if you are on a tight budget. One of the easiest and most effective ways is to create a presentation in Microsoft PowerPoint. You first need to write and record a script, but it doesn’t need to be long, about one minute to 90 seconds of talking time works well.  You can then create your presentation using suitable images and text. Time each slide length according to the relevant part of the script. You can then choose File, Export, and Create a Video to create the video in the WMF video file format. After choosing the video quality setting, you can choose, Use Recorded Timings and Narrations to add the script you recorded earlier.

Consider recording a video blog, with the presenter/host simply appearing on-camera.  Video blogs can be fun, informal, informative and powerful.  The audio and video recording capability found on most modern mobile phones is usually sufficient to produce an effective message, as long as you have access to a quality microphone and have good lighting.

Best Practices and Tips 
  • Avoid incorporating 3rd party logos or images copied online within your video presentation.
  • Remember to respect all common trademark and copyright ownership laws and adhere to restrictions. 
  • If you buy images, fonts or soundtrack content for inclusion into your video, then make certain you follow the usage terms and conditions associated with your purchase. 
  • Don’t forget to post and promote your video on YouTube.com, as well as embedded it within a page on your own website.
  • Include a link in your video description leading back to your designated landing page for more formation and lead capturing.
Want some extra help? 
CC Communications and our affiliate partners offer a wide range of very cost efficient web video production options and services, with some support packages starting as low as $899. Once your video is produced, CC Communications can also help you successfully post and promote the program online, as well as setup an effective landing page that connects to your presentation with a clear “call-to-action” response. At CC Communications we have a highly experienced team of industry experts who can help with all of your online marketing needs, including video. For the best video production and marketing advice or assistance, call us today on 704‑543‑1171, or contact us online. We’d love to hear from you!