Tuesday, May 24, 2016

How to Streamline Your Google Analytics Experience

Simplifying and Customizing the Complexity of Google Analytics to Realize its True Power.

Google Analytics can be overwhelming. The best way to understand it fully is to organize the data in a meaningful manner. Luckily, the program has a number of built-in ways to easily achieve that. These features are designed to provide clarity to your metrics so you can ultimately make data driven decisions.

Setting up a Dashboard
A dashboard is a single page view where you can display information about your website. Widgets placed in your dashboard view display predetermined data. You can have up to 12 widgets in a dashboard, each one pulling in its own segment of information of your choice. A widget might provide an overview of your audience, your active visitors, their locations, the ratio between new and returning visitors, their traffic sources, and much more.

The Dashboards link in the menu on the left side of your Google Analytics offers two options: the Private link is a dropdown that gives you My Dashboard, your default dashboard. The +New Dashboard link lets you create one from scratch, and choosing the Starter Dashboard from the popup box, gives you something tangible to work with and refine.

Setting up Goals
Goals are things you can set up to track certain visitor behavior patterns. Suppose you have a new page set up with a special promotion, which you heavily promote from your home page. Your Goal could be to track which visitors successfully land on that page. For example, the Goal you set up might tell you that you've managed to convince 85% of your home page visitors, on average, to click over to the desired page.

Older versions of Google Analytics require you to click Actions on the top menu, then choose Edit, and in your profile settings you'll see a column marked Goals. There are four possible sets, and each can hold five goals. Select the set most applicable to you and edit accordingly. New versions of Google Analytics require you to select the "gear" button, top right of the page, then choose your account and website. This will take you to the correct section containing Goals.

Using Shortcuts

Shortcuts allow you to save your customized settings to a report so that the data is always viewed exactly as you wish. Shortcuts are easy to set up. Choose a regularly used Custom Report or Standard Report. Segment the report, filtering the data to appear as you wish, then simply click the Shortcut link above the report. Give your Shortcut a meaningful name and click OK to save it within the Home tab where you can access it later.

Need assistance? Contact CC Communications online or call 1-704-761-4676 to learn how we can help organize your analytics account to provide actionable insights for your businesses.

Wednesday, May 11, 2016

Is Your Website Missing Something?

Your website is typically the first line of defense when a potential client takes the step to explore your product or service options. Does your website encompass key assets to allow your website visitors to becoming raving clients?

Take a glimpse at the following 5 points that may take your website engagement to the next level.

Who You Are
Visitors like to know about who they'll be engaging for services. Make sure to include information that makes your business unique. What's standard to you could be a selling point to a website visitor. Be sure to make it personal.

Testimonials or Portfolios 
Writing engaging copy is half of the battle; having the opportunity to show your visitors and clients the products and services you provide is priceless. Be mindful to straddle the line and not come across as boastful or 'showy'. Illuminate your strengths and allow your visitors examples of how you can serve their needs and be the prime choice in the selection process.

Social Media Icons 
How you present your self on social media is important from the perspective of potential clients and brand watchers. Allow your visitors to keep the engagement juices flowing by displaying linked icons to your utilized social media channels to encourage connection. If a particular social media channel is not properly maintained, opt to leave that platform off of your website. An unattended social media account could indicate to 'likers' and followers that your business is no longer or your customer value and service standards are not streamlined and consistent.

Call to Action 
We know that it's imperative to have a contact page for interested visitors to further contact you. Equally as important is a strong Call to Action, or an interactive way for a visitor to continue connecting with you. A Call to Action could be an incentive to join an eClub or make an online purchase.

A Great Benefit 
There's no better way to position yourself as an expert than to offer your visitors an added bonus for coming to your website. Said benefit can be entry to an exclusive email list or an informative white paper. This will help market your business ever more and offers your visitors an unexpected extra.

Interested in learning more tips and tricks from the CC Communications team? We’d love to speak further with you! Contact Us via www.CCCom.com or directly at 704.761.4676.

Monday, May 2, 2016

Why is Responsive Design Important?

A diagram showing how responsive design works to make your website mobile friendly.If you've been following our blog, then most likely you have seen us use the term "responsive
design" a number of times - and for good reason. In 2016, it's a primary design strategy when creating or redesigning a website. If you’re unclear as to why responsive design is important, then here is a quick primer.

How Does it Work?
Responsive design, also known as a mobile-friendly website, ensures your website visitors experience a pleasant browsing experience, regardless of the web-enabled device they use to visit your website. Mobile phones, tablets, and desktops all come in different shapes and sizes, and a website with responsive design responds to the device you're using and automatically adjusts the site to best display in the device.

Why is Responsive Design so Important?
Do you have a smartphone? Do you use it often? I'm not a mind reader, but I'm willing to bet your answers to both questions are yes. We’ve all visited a website that was NOT Responsively Designed from our smartphone. There was a lot of scrolling, pinching, and resizing to view the entire website. Annoying, right?

The size of the smartphone market, which is estimated at 68% of Americans, makes it more crucial than ever to ensure you’re providing the best user experience. And as we’ve mentioned in prior posts, the better the user experience, the better your search engine optimization will be. This is one reason why Google gives search rank priority to any business with a mobile-friendly design.

How to Know if Your Site is Responsive?
There’s an online tool provided by Google, and you can use it to run a free test of your site. If your results come back with anything other than “Awesome! This page is mobile-friendly,” then you’ll want to take the necessary steps required to get your website in line with today’s technology. Our team at CC Communications specializes in designing functional, visually appealing responsive design websites and we'd love the opportunity to speak with you about how our team can transform your business' online presence.

Connect with our team at www.CCCom.com/ContactUs for a no obligation analysis of your current web design. Ensuring you have a responsively designed website will be an investment into your future, put your business ahead of your competitors, and most of all will provide your website visitors and customers a pleasurable experience on your website.