Are you new to search engine optimization? We're detailing some of the key strategies you'll want to consider when auditing your website for Search Engine Optimization performance. This is part two of a series. If you haven't read it already, be sure to start with the Beginner's Guide to SEO - Part 1.Why should you concentrate on SEO? Because when consumers are searching for a specific product, business, or service, they don't venture past the first page of Google. If your website isn't appearing on the top page, then your competitors are edging you out, which means you need to take proper measures to regain that lost traffic. So, what can you do to boost your SEO health? Take note of the following tips and contact the CC Communications team. We've been tailoring successful SEO campaigns for clients for over 22 years, and can provide an in-depth assessment to help get your site back on track.
Internal Links
Most SEOs and businesses focus on link building to websites outside of their own, but it's often forgotten that it's also important to link between pages on your own website, too! Internal link building provides an information trail through your website for users to easily navigate, and creates a hierarchy of information. Creating links from your more popular website pages to your sub-pages also gives you the opportunity to share your SEO 'juice' and increase the visibility of linked pages on your website.
Page Titles and Descriptions
One of the bigger errors you can make is generically titling your pages. For example, titling your homepage 'Home' does absolutely nothing for your SEO health. What does 'Home' tell the search engines? Consider page titles that speak to who you are and what you offer. Take for example, the CC Communications page title for our homepage: Charlotte Web Design & Development | CC Communications. It outlines our location, targeted keyword terms & main service offerings, and the company name. Be mindful to keep all of your page titles to 70 characters or under.
Your page description allows you to go more into detail about what one will find on a selected page of your website. Do not simply copy and paste a generic message onto all pages of your website. Duplication will not serve, but hinder, your On-Page SEO campaign. Write descriptions that are no more than 155 characters and uniquely speak to the content of the given page.
Become Social
Social Media has become increasingly important to SEO. Not only does social media activity show the search engines that your website hosts authority and is valuable, it also increases your opportunity to become indexed more quickly. The more fans, followers, likes, and friends you have on your social networks that interact with your business, the more authority you create, meaning you have a strong possibility of showing in their social media news feeds and personalized settings in the major search engines. Social Media is viral and the more 'shareworthy' content you provide, the better chances you'll have of having the word of your business spread like wildfire.
Ensure Your Website Has a Site Map
Though it seems minor, implementing a site map hosts bold benefits, such as easier website navigation and better visibility on the major search engines. Each time you make changes to your website, or add pages, your site map alerts the search engines of these updates for proper indexing.
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