When a website redesign action plan is put into place, most concentration is placed on making sure that the website is visually appealing, mobile responsive, and user-friendly. Yes, those facets are extremely important, but no matter how attractive a website looks, if the content on the website lacks, so too will the traffic generated from search engines. Start your website off on the right foot and make some serious updates to your website content. Here are a few pointers to keep in mind:
Content Comes First
Don't put website copywriting off until a later date. Make an effort to implement your new website content when your website is first launched. We all get busy, and though you may have the best intentions to write your website copy, often times this crucial update is placed the back burner. Don't let this happen to you. There is likely to be a lot of attention when you launch your new website. Make sure that you put your best foot forward!
Mind Your Tone
If your website content was created in-house, chances are the content was written in an internal tone and voice, using insider, or fast-track, knowledge of your product or service. Chances are your website visitors do not share this same knowledge so make sure that the tone and language is not written in a way that would turn off or confuse website visitors. Also avoid using industry jargon, acronyms, or initials.
Writing for Robots
Your website content isn't just read by humans, it's also crawled by search engine bots to determine the subject and context of your website. Since these bots can't read or see websites as humans do, they scan your website structure, keywords, and layouts. It's important to note that as we enter a new era of semantic web, search engines are starting to recognize the intent behind our content, and keywords, while still important, are playing less of a role in search results. Your best bet is to write high-quality content that is relevant to your business or services and you will be rewarded with strong search results.
Keep it Fresh
Writing your website content is an ongoing process. To keep your website 'crawl-worthy' on a consistent basis, update your website regularly. This shows that your website is evolving and offers new content, which is a key tactic to maintaining SEO health. Make small tweaks to your home page copy, add new blog posts, or update your company news section on a monthly to quarterly basis to gain the most benefit from this strategy.
Do you need assistance evaluating your website content? Are you in the midst of a web re-design and need help to get your website content in tip-top shape? Email the CC Communications marketing team or call us at 706.761.4676. We're here to help!
