Thursday, January 21, 2016

Project Spotlight: Wellness Coalition America

CC Communications Launches Redesigned Website For Wellness Coalition.

Wellness Coalition America - CC Communications PortfolioThe latest addition to CC Communication's portfolio is a revamped website for the Charlotte-based health care management company Wellness Coalition America (WCA). The complex redesign completely changed the functionality of their existing website while maintaining a consistent look and feel of their online brand.

The site was crafted using DNN, and easy-to-use and secure content management system. This Microsoft based technology is our recommended platform of choice for website development. Our team integrated responsive design technology to make the site display correctly across all devices. We also added enhanced features including on-page video integration and a customized slide show on the home page to provide advanced storytelling for the WCA brand.

Prior to the redesign the WCA site structure was geared mainly to promote business services. To make the site more user friendly, we shifted the primary focus of the site navigation directly to the visitor experience. By adding persona-based menu selections to the navigation, the site now has clear and easy access to specific content for the multiple audiences accessing the site.

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