5 Things Your Website Must Have to Convert Visitors Into Customers

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When a potential client takes the step to explore your product or service options, your website will typically serve as the first line of defense. Getting customers to your website requires an effective inbound marketing strategy, but once you have them on your site, then what? Do you have the right elements in place to help convert them from a causal browser to a customer? Here are the top five things you should have in place to help bring in more customers from your website.

Tell Them Who You Are
Visitors like to know about who they'll be engaging for services. This is your chance to shine. Tell the word about the services you provide and what makes your business unique. Is your business complex? Write your copy in a way that anyone can understand. Also avoid marketing speak. Your message needs to be as natural as possible to convey a sense of authenticity. And while it's not imperative, you should consider adding a photo that shows off a bit of your company culture. Images of people can help instill a sense of trust, something you miss out on when you skip this pic.

Testimonials or Portfolios
To write engaging copy is only half of the battle. Having the opportunity to show your visitors and clients the products and services you provide is priceless. Be mindful to straddle the line and not come across as boastful or 'showy'. Illuminate your strengths and show visitors examples of how you can serve their needs.

Social Media Icons
How you present yourself on social media is becoming more and more important. Allow your site visitors to remain engaged with your company by displaying social media icons which link to your social media channels. If a particular social media channel is not properly maintained, opt to leave that platform off of your website. An unattended social media account could indicate to followers that your business is no longer in operation.

Call to Action 
We know that it's imperative to have a contact page for interested visitors to further contact you. Equally as important is a strong call to action, or an interactive way for a visitor to continue connecting with you. A call to action could be to follow one of your social media channels, subscribe to your blog - or even better, fill out request for a new business quote! It's important not to bury this call to action below the scroll line - make it clearly visible on the page, and use color to draw attention.

Added Value 
There's no better way to position yourself as an expert than to offer your visitors an added bonus for coming to your website. Said benefit can be entry to an exclusive email list or an informative white paper - Something that markets you but more, offers your visitors an unexpected extra.

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