Creating a domain name for your new website is extremely important as it serves a first impression for your online visitors. It defines your online presence. It can be the key to your online successes. It's how you're ultimately found. Make sure when choosing a domain name you're following these best practices.Unique & Memorable
You want your domain to be well-branded with your business, but it's equally important for your domain to be memorable; either something that is exact to your business name or a variation that stands out and makes a statement for your business.
Keep it Short
Also, consider the length. If we're in a hurry and are typing quickly, it's extremely easy to make mistakes in entering a lengthy domain name. As a general rule of thumb, keep your domain name under 20 characters.
Consistency Counts
Be sure to use brand elements from your domain across all of your inbound marketing channels. If your company is active on social media, then make sure your social media handles match your domain name. If you have an e-newsletter, then incorporate your domain name in the branding. The same goes for an online blog. Providing this consistence will create a stronger brand identity for your business online.
Don't-Do-Dashes
Your domain will also provide SEO benefits. One tip to help improve your search rank is to ix-nay dashes (-) from your domain name. While it may be easier to read, dashes within a domain name can and often indicate spammy behavior to the search engines.
We'd love to hear what domain names have made a resonating impact on you! We invite you to share your thoughts and experiences below in a comment. If you need assistance re-directing your domain name, making a good selection, or are seeking web development assistance, contact the CC Communications team.
