Building a website is much like maintaining your computer. You have to allow for system updates, edit what's hosted on your computer, and clean out unused space so your computer will run optimally. So what can you do to make an impact to keep your visitors coming back for more?
MIND YOUR DESIGN
Dated designs are easy to spot and could influence visitors to think that your website has not been updated in some time or that your company is not staying up-to-date. Think of your website design as the state of your home. If you were having a dinner party or inviting company over, would you want to present your home looking its best or when it's rather 'lived in'?
MINIMIZE ERRORS
Make sure to consistently check your website for dead links, formatting issues, and bad re-directs. Not only can these issues negatively impact your SEO, they can be a hub of frustration for your visitors.
MAKE IT EASY
Sometimes webmasters and marketers design websites for what looks best and not always what is most user-friendly. Take a moment to objectively look at your website from the eyes of a first time visitor to your website. Would you encounter navigation frustration attempting to find what you're seeking? It's easy for visitors attention to be pulled many different ways that they become frustrated and confused, leading them to navigate away from the page. Impress your visitors by keeping your website uncluttered and allows their attention to flow naturally.
SET YOURSELF APART
All businesses have a competitor in some form or fashion... Are you blending in with the pack or are you standing at the forefront of your industry? Want to really make a lasting impression with visitors and potential clients? Offer a service or amenity on your website that your competitors don't - This could be a complimentary consultation session or white paper, a complimentary gift, or extended customer service. Offer more and do more to show your web visitors and clients how much you care and appreciate their business and trust.
A GOOD REASON TO COME BACK
Aside from intensifying your SEO presence, updating your website on a consistent basis adds urgency to return to your website, as new content, products, or services, given your business line, are added regularly. This gives your visitors extra incentive to return and become a loyal visitor or client.
Is your website craving a web re-design? Are you in need of making tweaks to your website and need assistance? The CC Communications Team is always here to help!
