As you prepare for re-branding or a redesign of your website,
consider evaluating your complete online identity
to ensure your online presence is consistent across all platforms. This includes each social media account you have established, each directory listing, and any online ad campaigns you may be running through Google AdWords or Yahoo! Bing ads.CONSISTENCY COUNTS
When it comes to your working business name, make sure that your business is listed uniformly in all of your directory listings, social media platforms, news articles, and blogs. Not only does this help your SEO campaign by remaining consistent with NAP Data (Name, Address, Phone), it provides users an easy path to find you. This also prevents browsers from assuming they're viewing conflicting or competing businesses.
CLAIM YOUR NAME
Social media platforms, such as Facebook, Twitter, YouTube, and Pinterest, allow you the opportunity to personalize your web address. This is called a vanity url, and it's the unique link that will lead a visitor directly to your dedicated page on a social media network. Since many of the major social media platforms are well established, you may find that other businesses may have grabbed your username already, so take some time to research a username that will allow your business to stay consistent across all platforms. If your business name is already taken, consider using derivations with an action word in front of your business name. For instance, @GoXYZCompany or @HireXYZCompany.
Overall, make sure that your social media handles relate to your business. Before you commit to a particular url or handle, do your due diligence to make sure that handle is available on all platforms.
Looking for more insight? Allow CC Communications the opportunity to evaluate your digital marketing needs. We proudly serve the Charlotte, North Carolina area and the entire Southeast. Reach us today at 704.761.4676 or by emailing Marketing@CCCom.com.
