Native App vs Web App: Which is Better for Your Business?

Apps are now assimilated as an integral facet of our daily life - Whether that is fulfilling our quest to conquer the world in Clash of Clans, checking out the latest sports and news from around the world from the SportsCenter or USA Today app, or running our lives via Evernote.

In all reality, what would we do without smartphones and apps to help keep our lives organized and at the top of our game? Knowing the ease it brings to your daily life, it's only normal you may be considering the development of an app for your business to provide your customers the utmost in resources and access. But what type of app is best for your business?

Not all apps are the same. The two apps that you may be considering are a Native App or a Web App. A Native App is installed directly on your mobile device and is uniquely created to operate on your phone, whether you have an iPhone, Android, iPad, etc.

On the other end of the spectrum, a Web App is solely accessed through a device's web browser. There is no installation that needs to take place to access a Web App. Consider thinking of a Web App as a cross between a mobile-friendly website and a Native App.

So, we come back to the question, what's best for your business? The following pros and cons to each option will hopefully provide you clarity in your quest to make the right moves for your business.

The Pros of a Native App

• Faster processing time as compared to a Web App.
• Offers the ability to use an app offline.
• Integration with smartphone features, such as the camera, GPS, and push notifications.
• Prime placement in app stores and marketplaces, like iTunes and Google Play.
• Since apps need to be approved by an app store or marketplace, users enjoy peace of mind and security in their downloads.

The Cons of a Native App

• Native Apps are typically quite expensive to develop, as compared to a Web App.
• Developers need to create a Native App for each OS (operating system), such as for iPhone, Android, etc.
• Users have to manually update a Native App if automatic updates are not selected by the user.
• Native Apps need to be approved by an app store or marketplace before they can be downloaded or purchased

The Pros of a Web App

• Does not require users to install new software to their phone or gain approvals from an app store or marketplace.
• Updates are available immediately and do not require users to make updates to receive the benefits of an update.
• No internal space is required to use a Web App on your phone.
• Only one universal version needs to be developed for users, regardless of their phone's OS.
• Generally, Web App's is less costly to implement as compared to a Native App.

The Cons of a Web App

• No ability to search through app store or marketplace to find a Web App, though, there is some ability to do so in iTunes.
• There is difficulty to find a Web App, unless a user is deliberately searching.
• Web Apps are not able to be used offline.
• It can be costly to provide updates to a Web App to ensure that users of any mobile device can access a Web App as it's meant to be accessed.

Our opinion? Combine the two for maximum exposure. Many tools available to CC Communications will blend the best functions of both a Web App and Native App into one management system. Otherwise, if you have a strong current customer base and are looking to boost their engagement or offer enhanced features, a stand-alone Native App may be your best option to pursue.

If you're still in flux, please reach out to us! We'd be more than happy to help you help you conclude the  best option for your business. Once your decision is made, please remember that CC Communications can be the source to help you develop a Native App or Web App. To contact the CC Communications team, please visit www.CCCom.com/ContactUs or call 704.761.4676.